Iconic Makeup Brushes. Use to buff, blend, and sculpt your makeup looks..

ICONIC LONDON Luxury Makeup Brush Sets | Blend, Buff & Polish

1. Never be caught short with this set of 12 multi-use, must-have brushes. 100% vegan and cruelty-free, our ultra-soft synthetic brushes expertly pick up, disperse and blend formulas perfectly, so that you can build, buff and blend with ease. We like to call them the crème de la crème of makeup brushes – because we know that you’ll use and love every single one. It’s time to dial up your glam and serve some serious face with our All Angles Brush Set.
2. Discover our All Angles Brush Set, a meticulously curated collection of high-quality brushes designed for flawless makeup application. Whether you're a professional makeup artist or a beauty enthusiast, these versatile brushes meet all your application needs, allowing you to create stunning looks from every angle.
3. Whether you’re blending your base, chiselling out cheekbones or dialling up the dew, our All Angles Brush Set ensures every angle is your best…
4. Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects. We believe no animal should be harmed in the making of our products. We’re totally, and proudly, cruelty free.

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ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup, 0.91 Fl oz

1. Directions: After moisturising, use the ICONIC dropper to apply 2-3 drops of makeup primer all over the face – focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite ICONIC base brush to blend the refreshing formula into your skin.
2. Uncover your natural radiance with THE must-have for fresh-faced, smooth, flawless-looking skin… ICONIC's soft-focus, radiant Underglow Blurring Primer.
3. Underglow Blurring Primer brilliantly primes, preps, minimises the appearance of pores and helps to blur imperfections – leaving your skin looking flawless, refreshed and perfected, ready for the next step in your makeup routine. Blended with ultra-delicate champagne pearls, it gives your complexion a seriously dreamy luminosity and a demi-matte finish – allowing skin to glow-from-within, with a soft, ‘candlelit’ glow.

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ICONIC LONDON Cheek Glow Duo Brush | Dual-Ended Makeup Brush, Buffing Side and Fanned Side, For Seamless Makeup Application

1. Directions: Ideal for use with our Kissed By The Sun Multi-Use Cheek Glow, use the buffing end to bounce colour over the apples of your cheeks, upwards toward your temples and to the forehead above the arch of your brows, for a flattering lifted effect. Use the fan end to dust a glossy-looking sheen over the tops of your cheek bones and bridge of the nose to complete your healthy, flushed-from-within glow.
2. Make your glow pop with the ultimate complexion pick-me-up! Formulated with a plant extract known for its anti-pollution benefits, our water-rich Sheer Blush melts into the skin, giving cheeks a beautiful veil of soft-focus colour.
3. Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects. We believe no animal should be harmed in the making of our products. We’re totally, and proudly, cruelty free.
4. The easy squeeze tube and unique gel-to-watercolour formula put you in full control of your blush. A dream to build and blend, this lightweight gel transforms into a liquid, releasing vibrant coated pigments that leave cheeks looking sculpted and lifted.

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ICONIC LONDON Complexion Brush | Flawless Finish, Seamless Blending For Liquid and Cream Products

1. The large surface area of the brush face is perfect for full-face application of complexion products - work your favourite base product into the bristles, and buff and blend all over the face for an effortless streak-free finish. For more precision, use the pointed angles of the brush to apply product to hard-to-reach areas like under the eyes and the creases of the nose. The slanted angle of the brush head allows it to hug the contours of the face, making it an ideal tool for applying sculpting and blushing products in a pinch.

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ICONIC LONDON Ultimate Bronzing Brush | Powder Makeup Brush, Large Bristles, Even Coverage

1. Use to buff, blend, and sculpt your makeup looks.
2. Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects. We believe no animal should be harmed in the making of our products. We’re totally, and proudly, cruelty free.
3. Say goodbye to uneven coverage and hello to a perfectly polished finish. Let the large, fluffy bristles of our sleek powder brush work their magic for a radiant complexion.
4. A luxury bronzing brush to perfectly complement our Ultimate Bronzing Powders

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ICONIC LONDON Glossing Brush | Curved Contour Brush, For Liquid Makeup Application

1. If you’re into your liquid formulas – you are going to LOVE this. Introducing our Glossing Brush. The perfect pairing to our ICONIC Sheer Bronze, Sheer Blush and Illuminator. It expertly sculpts the contours of your face to deliver a flawless, second skin finish. It’s the ideal brush to glide your favourite liquid glow products over the face to create a seamless, supple, glossy-looking complexion.
2. The curved brush head does all the hard work for you! It hugs the contours of your face to apply an even amount of product, exactly where your skin needs it. The super-soft, vegan bristles are densely packed and features a reservoir inside the middle of the brush head to hold liquid formulas inside. The product is then expertly dispersed and blended over your skin for a smooth, dreamy skin finish.
3. Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects. We believe no animal should be harmed in the making of our products. We’re totally, and proudly, cruelty free.
4. Designed for use with your favourite liquid base formulas, apply a pump of product to the reservoir inside the bristles, then buff over the skin in sweeping motions as you blend. For a naturally flawless finish, apply thin layers to gradually build coverage.

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ICONIC LONDON Kissed by the Sun | Multi-Use Blush, Bronzer, & Highlighter, For All Skin Types, Cruelty-Free, Vegan Makeup, (Play Time) 0.17 oz

1. Sweep with your favourite blush/highlight brush and apply as a radiant topper to cheekbones, towards the temples, or build up the colour intensity on your cheeks for a sun-kissed, healthy flush.
2. Perfect for re-creating that long-day-in-the-sun radiance (whatever the time of year!) Kissed By The Sun injects life and luminosity into your complexion for a wow-worthy result.
3. Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects. We believe no animal should be harmed in the making of our products. We’re totally, and proudly, cruelty free.
4. Kissed By The Sun is your all-in-one bronzer, highlighter, blush that radiates a sun-kissed glow! Want to emulate that just-stepped-off-the-beach glow every day, all year round? Kissed By The Sun is here to light up your life!

ICONIC LONDON Perfect Match Gift Set | Includes Powder Travel Brush and Lit & Luminous Baked Highlighter

1. Perfect Match

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ICONIC LONDON Ultimate Eye Brush Duo | Includes Long Shader and Medium Angled Shader, for Flawless Buffing and Blending

1. Get ready to build, buff and blend! Featuring the Large Shader and Medium Angled Shader from our Ultimate Brush Set, you can bring a touch of glam to your brush collection.

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ICONIC LONDON Concealer Duo Brush | Two Sided Makeup Brush, Buff and Blend, Perfect for Liquid and Cream Products, Cruelty Free

1. Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects. We believe no animal should be harmed in the making of our products. We’re totally, and proudly, cruelty free.
2. Use the flat end to really press product onto the skin, creating major pigment pay off or an ultra-glam look. Then, flip the brush round and use the fluffier, tapered end to blend and buff liquid and cream products for a soft-focus finish. It’s like having your very own MUA at your fingertips!
3. Use to blend, buff and diffuse liquid, gel and cream products with ease. The dual-ended brush allows for major versatility and convenience while the slim handle allows for optimal control. Whether you’re diffusing away dark circles with our brand-new Radiant Concealer & Brightening Duo, sculpting the face with Multi-Use Sculpting Palette or adding extra coverage around the nose, under-eye and other tricky-to-reach areas, our Concealer Duo Brush has your back.
4. The perfect partner for your liquid and cream-based products, let us introduce our expert Concealer Duo Brush. A dual-ended, multi-purpose buffing brush designed to layer and diffuse product in those hard-to-reach areas. Use together with our brand-new Radiant Concealer & Brightening Duo (or your favourite ICONIC goodies, like Glaze Crayon, Multi-Use Sculpting Palette, Illuminator or Sheer Blush). It’s the perfect pairing for any liquid, cream or gel-based product.

Schedule of price changes